One of the most effective tools in a marketing department or HR manager’s portfolio are corporate gifts and logo mementos, which can be used to build brand awareness and promote organisational culture through physical products. A promotional gift is differentiated from a normal product or office stationery by a logo, the name of the advertiser or a message printed or engraved on the product.
Most of us have received at least a few promotional gifts in our lifetime, be it battery banks, drinks bottles, t-shirts or pens. Business gifts and promotional products help to create a much more positive and memorable customer experience, and are also an important factor in increasing brand loyalty among customers and employees, says Anti Saluneem, founder and head of promotional gifts agency Logotrade.
Did you know that:
– 88% of people who receive promotional gifts remember the advertiser’s brand, logo and message on the promotional item.
– 83% of people like receiving souvenirs and promotional gifts.
– 85% of people who receive corporate gifts do business with a brand or advertiser on the promotional item
– 74% of marketers and promotional gift recipients think promotional products help campaigns become even more successful
Source: PPAI (Promotional Products Association International).
When choosing promotional gifts, it is important to first carefully analyse who the promotional gift is aimed at and who the target group is. Secondly, we need to focus on the promotional product itself – is it our face? Does the promotional product reflect our values? I have always stressed that the best promotional gift is one that, if you take away the logo or the message, it is still clear which company’s promotional gift it is.
To achieve such an outstanding result, you need to prepare properly. At least three promotional gift agencies should be selected in advance and start working with them.
Why use a promotional gift agency?
Experienced in their field and with a wealth of knowledge, our promotional gifts experts can help you find the right promotional gifts for you, taking into account the needs of your target audience. There are many more reasons to use gift experts: the quality of the promotional product, the logistics of delivery, the security of the product and the fact that corporate gift companies also offer guarantees. In addition, promotional gift consultants are up to date with the latest trends and know exactly which business and promotional gifts work best for your target audience.
By working with three promotional gift agencies, you can be sure to come up with the best gift ideas at the best possible budget.
Promotional gifts that work
Let’s now take a closer look at the specific corporate gifts that help grow business and brand awareness.
For a business to grow, promotional gifts need to be unique – the right gift for the right person. Estonians increasingly love eco-friendly, practical, innovative and home-grown corporate gifts, as well as all kinds of special solutions. Giveaways need to be active and visible. According to research, the most visible promotional products are umbrellas, jackets, fleeces, t-shirts, calendars, shopping bags, pens and headbands. Battery banks, various wireless speakers, Bluetooth chargers and logoed drinks bottles have also been a trend in recent years and are widely used as gifts.
When you start looking for the right corporate gift for your company, the first thing I suggest you think about is whether you have a product in your own range that you can use as a gift. If you don’t find such an item, the next step is to look at which souvenirs best convey your brand values and marketing messages. To do this, enlist the help of promotional gift experts. Be sure to also look around to see which promotional products would support and add value to your services or products. Don’t forget what people generally use most as promotional gifts: battery banks, drinking vessels and outerwear (jackets, fleeces, hats, shirts, etc.).
We all like to receive practical things as gifts that we would like to have, but can’t bring ourselves to buy. Here, it’s important to remember that quality is very important. The rule of thumb is: fewer products but better quality. In our practice, we have found that such practical and reusable products include various wireless chargers, battery banks and design products, and handmade business gifts.
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Read more on the Äripäev website
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