T-shirt as an advertisement!
We have a solution for you how to advertise your small business with T-shirts, a T-shirt with your company logo and insignia or with a product is a way of advertising that will definitely stay within your company’s advertising budget. If you are selling more than one product or service, you can even create different t-shirts, each with a specific product or service to encourage your customers to look for more information. The key to using t-shirts successfully to promote your business is to encourage people to wear them as much as possible, so that your company name is seen by as many people as possible. Below are some examples of “How to promote your small business with T-shirts.”
Dress your workers in T-shirts.
Equip your employees with t-shirts that prominently display your company name and logo on the front and back. Include your website address if it plays an important role in your marketing. Then ask your employees to wear them at work and at all your sponsored events, such as sports league games. If you hire someone to hand out flyers on the sidewalk to bring people into your store, equip them with t-shirts to wear to improve your branding efforts. For example: if your business sells ice cream, have the vendors wear t-shirts with your logo or product images. It sells, and a well-made t-shirt has to do one thing: catch the eye.
Make a t-shirt competition
If you’re a new or little-known company, or just want to change your logo, organise a t-shirt design competition. In particular, encourage people in your target market to participate. Offer a prize related to your business, such as a free product or service. Use the competition to attract local media and free publicity. Publicise the event on your website and social media pages. Once you’ve selected a winner, announce and display the new logo by having t-shirts made and handing them out to people. Announce the winner to the local press, post on your social media sites and update your website with news to get the most information about the competition.
Head to the fair with your team.
Trade fairs that don’t require formal business attire give you the chance to get your name out there with t-shirts. If you rent a booth at a trade fair, wearing your own branded t-shirts is not pointless. Even if you’re just visiting and not renting a booth, make sure you and everyone in your company wear your branded t-shirts. This will help you and your team to promote your company when you meet companies at trade fairs. You can even send a t-shirt to all the promising contacts you spoke to to remind them that you want to talk more about what your company has to offer.
Sponsor events and activities.
If your company is sponsoring an event where your target market is likely to hear about your company’s efforts, have t-shirts made to hand out to event participants. For example, if you’re sponsoring a 3K run for a local charity to raise money for a nonprofit, hand out t-shirts with your name and logo to runners and volunteers as a thank you for participating. This will give you even more promotional exposure every time one of these people wears a shirt in public.
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